Booking-Enabled Website for Holiday Accommodation in Scotland
Finn Village – a Holiday Home & Glamping in Scotland
Owners of Finn Village gained independence with their new online shop, allowing guests to book directly without relying on third-party platforms like Booking.com or Airbnb.
We also added a blog section to the shop to steadily improve its Google visibility and organic search rankings.
Stage I: Planning and Start
Key goals and priorities
Our first step was to understand Finn Village’s goals and the owners’ vision. By doing so, we created a clear roadmap with measurable targets, centred on direct guest bookings, increasing revenue, and building stronger Google visibility.
Increase independence
We moved the business away from dependency on Booking.com and Airbnb so Finn Village can take bookings directly, increasing margins and control.
Automate the booking process
We integrated a booking engine and automated confirmation workflows so guests can reserve instantly while the owners spend less time on admin.
Strengthening the offer
Create an intuitive, responsive shop and SEO-optimised copy to showcase the property and improve conversions.
Next, we carried out standard market research, competitor analysis and an in-depth study of Finn Village’s target audience to fully adapt the shop to current trends and customer needs.
Finally, we began the visual design of the website.
1. Needs analysis
2. Goal setting
3. Market Research
4. Site Mapping
Stage II: Project Delivery
Focused on delivering measurable results
This stage brought the concept to life – we carefully selected images, created optimised content, and coded a seamless interface supported by a reliable CMS.
Because visuals are essential for inspiring holiday bookings, we used professional photos that convey the charm of the accommodation and build trust with potential guests.
1. UI/UX Design
2. SEO Content Creation
3. Front-end Development
4. CMS Development
Stage III: Testing, Launch & Maintenance
Top-quality performance and technical support
The final step was to thoroughly test the online store, ensuring it worked flawlessly across all browsers and devices, and assessing its speed and performance. We then configured the hosting server, domain, and business email.
Our work doesn’t stop there. We regularly monitor the site, update the system, plugins and security features. Our clients can always rely on us for technical support and help with future changes.
After launch, the key is to drive traffic and convert visitors into customers. At this stage, we implement a full marketing strategy: including ad campaigns and SEO, to boost your store’s visibility and maximise sales.
1. Testing
2. Hosting Setup
3. System Updates
4. Technical Support
Read feedback from Finn Village
Client feedback is the best proof of quality work. We’re proud to share the testimonial from the owner of Finn Village, confirming the impact of the booking-enabled website we built.
Monika Milcarz-Clark
finnvillage.co.uk, Glasgow, Szkocja
“As someone with over ten years of experience in the commerce trade, I’ve had the opportunity to collaborate with various web design companies.
However, none have been as professional and competent as Extra Profit Marketing. Their expertise and attention to detail have genuinely exceeded my expectations. Karol built our website, www.finnvillage.co.uk, from scratch, with Sandra ensuring that all the details were perfect.
What impressed me the most was that they completed the website within the agreed timeframe while maintaining perfect communication. Extra Profit Marketing displayed 100% professionalism, offering great ideas that helped us stand out.
I have no hesitation in recommending their services to anyone needing web design. Thank you very much for your amazing work!”
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Extra Profit Marketing LTD
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