Website Design for Counselling Services UK
ABE Counselling – counselling practice in Crewe
Alicja, a professional psychologist, came to us for a modern website to promote her counselling services online and connect with new clients. The brief was to build a site that reassures visitors, builds trust and highlights her expertise.
We created an SEO-optimised, bilingual website (Polish & English), enabling her to attract both local UK clients and the wider Polish community.
Stage I: Planning and Start
Key goals and priorities
We began by listening to what ABE Counselling stands for and who it helps, then mapped search intent and user needs in the psychology market. That gave us clear, measurable objectives for Alicja’s new website.
Establishing an online presence
We shaped the tone, visuals and messaging around the practice’s values calm, clarity and confidentiality. Service pages explain how counselling works, what to expect at the first session and how to get in touch, helping visitors feel safe enough to enquire.
Increase visibility for counselling services
We structured pages around real search intent (e.g., counselling in Crewe, anxiety counselling, Polish-speaking psychologist) and wrote SEO-optimised copy with clear headings and internal links. This gives ABE Counselling a better chance to rank locally and convert searches into bookings.
Clarity and ease on every device
We prioritised readability and accessibility: scannable sections, supportive headings and clear next steps on mobile and desktop. The responsive design reduces friction, guiding users to practical information and simple booking options.
Following our proven process, we carried out market and competitor research and analysed the target audience. This allowed us to tailor the website precisely to the practice’s goals and clients’ needs.
Finally, we shaped a clear information architecture so navigation feels simple and intuitive, helping users reach key content quickly and improving satisfaction.
1. Needs analysis
2. Goal setting
3. Market Research
4. Site Mapping
Before
Now
Stage II: Project Delivery
Focused on delivering measurable results
Our process covers every detail of web development – from SEO-friendly content creation and intuitive UX/UI design to seamless CMS integration.
The result is a responsive, professional website that not only looks trustworthy but also ranks higher in search engines, making it easier for new clients to discover ABE Counselling.
By combining design, usability, and on-page SEO, we ensured the site supports long-term visibility and client engagement.
1. UI/UX Design
2. SEO Content Creation
3. CMS Development
Stage III: Testing Site Speed and Responsiveness
Top-quality performance and technical support
We put the site through full checks to make sure it runs smoothly everywhere – fast to load, responsive on mobile and stable across all major browsers.
Post-launch, we provide continuous technical support, assisting with updates, fixes and improvements whenever needed.
1. Website Testing
2. Technical Support
ABE Counselling: Client Review
Real results, real words. Here’s Alicja’s testimonial about his experience working with us.
Alicja Blada-Edgeley
Crewe, England
‘Thank you to SEO Extra Profit Marketing for creating my counselling website. Karol has been with me every step of the way and explained clearly what will make a great looking website for my potential clients. I am very happy with the outcome and everyone says that my website looks very professional. I would recommend Karol and his team to anyone who is thinking about having a new website.’
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OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom