Website Design for a Personal Trainer in England
Yorkshire Lab – personal trainer offering personalised meal plans and online coaching
Marcin came to us with a clear brief: build a website that showcases his professionalism and passion for fitness, while helping him stand out from the competition.
He needed a site where clients can order services or products, pay online, and find everything they need in one place. We designed a fast, mobile-friendly personal trainer website that supports online coaching, bookings and secure payments.
Stage I: Planning and Start
Key goals and priorities
We began by understanding Marcin’s goals and clients, then planned a personal trainer website that supports online coaching, bookings and secure payments.
A stronger online presence
Our aim wasn’t to build just a website, but a space that reflects Marcin’s one-to-one approach, his depth of experience and the full breadth of what he offers.
From tailored training plans and nutrition guidance to ongoing online support – every service has a clear home on the site, so clients can see exactly how he works and where to start.
Personalisation
We highlighted Marcin’s tailored approach to coaching, showing how programmes adapt to each client’s goals. This clearly sets him apart from generic “one-size-fits-all” trainers.
Easy to book, easy to pay
Ordering services and paying online is simple and secure. Clients receive automatic confirmations and updates, keeping the whole process smooth from booking to follow-up.
Clear, confident messaging
The site acts as a single, reliable source on services, nutrition, training methods and Marcin’s coaching philosophy, organised so visitors can find answers fast.
Bringing people together
We integrated social channels and simple contact routes to encourage conversation, feedback and long-term engagement, strengthening trust over time.
We then carried out market research, a competitor review and a target-audience analysis for Yorkshire Lab. This let us align the website with current trends and real customer needs.
Finally, we moved into visual design, shaping a distinctive, high-performing platform.
1. Needs assessment
2. Goal setting
3. Market research
4. Site mapping
Before
Now
Stage II: Project Delivery
Focused on delivering measurable results
On every project we work end-to-end: from careful image selection and SEO content creation, through precise front-end development, to a reliable content management system (CMS).
While we built the site, Marcin could stay focused on programmes and client plans, knowing he’d receive a ready-to-use website tailored to drive traffic and increase sales.
1. UI/UX Design
2. SEO Content Creation
3. Front-end Development
4. CMS Development
Stage III: Testing, Launch & Maintenance
Top-quality performance and technical support
Our final step was a full round of website testing, making sure everything worked perfectly across all browsers and devices, plus speed and performance optimisation. We then integrated the site with social media, Google Analytics, Google Search Console and Google Merchant Center. Finally, we configured the hosting, domain and company email.
Together, these steps deliver a smooth, engaging user experience, which is essential for building customer trust and loyalty.
Our work doesn’t stop at launch. We monitor the site, apply security and plugin updates, and provide ongoing technical support, so the client always has help when changes are needed.
1. Testing
2. Hosting Setup
3. System Updates
4. Technical Support
Yorkshire Lab: Client Review
Real results, real words. Here’s Marcin’s testimonial about his experience working with us.
Marcin Siankowski
yorkshirelab.co.uk, Hull, Anglia
“We’ve started cooperation 3 months ago. Extra profit marketing helps with marketing at my company Yorkshire Lab.
In addition to standard marketing services, they created a very nice website for me, helped clean up after previous incompetent marketing companies, set up analytical tools and and create my company’s image on the web.
I am very satisfied with their services, I can always count on them, I have never heard from them that my marketing budget does not apply to anything. We have constant contact. I highly recommend them.”
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Extra Profit Marketing LTD
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5 Craws Close,
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