Website design for a Holiday Home in Scotland
Finn Village – a Holiday Home & Glamping in Scotland
We built a modern, fully responsive website with an integrated booking system, giving the owners full control over pricing and availability. Guests can now book directly without relying on platforms like Booking.com or Airbnb.
To boost visibility, we added SEO-optimised content and a blog section that helps attract more direct visitors and improve Google rankings.
Stage I: Planning and Start
Key goals and priorities
Our first step was to understand Finn Village’s goals and the owners’ vision. We then created a clear roadmap with measurable targets focused on direct bookings, increased revenue, and stronger Google visibility.
Increase independence
Reduce reliance on third-party platforms such as Booking.com and Airbnb by enabling direct reservations on the site. This gives the owners greater control over availability, pricing and communication, while protecting margin from commission fees.
Booking system automation
Integrate a reliable online booking system with real-time availability, secure payments, and instant confirmations. Automation reduces admin time and delivers a faster booking experience on mobile and desktop.
Optimise the offer
Create a responsive, user-friendly website with SEO-focused content and location pages tailored to guest searches. Service details, social proof, and FAQs increase trust and help the site rank higher for local keywords.
After defining the strategy, we carried out competitor and market research as well as a detailed customer needs analysis. This ensured the website was fully optimised for conversions and long-term SEO growth.
1. Needs analysis
2. Goal setting
3. Market Research
4. Site Mapping
Stage II: Project Delivery
Focused on delivering measurable results
This stage brought the concept to life. We carefully selected images, created SEO-optimised content, and developed a seamless, user-friendly interface supported by a reliable CMS.
Because visuals play a key role in inspiring bookings, we used professional photos that highlight the beauty of the accommodation and build trust with potential guests. The result was a modern, responsive website design that delivers both style and performance.
1. UI/UX Design
2. SEO Content Creation
3. Front-end Development
4. CMS Development
Stage III: Testing, Launch & Maintenance
Top-quality performance and technical support
We finalised the project with detailed testing – verifying that the website worked seamlessly on every device and browser, while maintaining speed and reliability. After that, we configured the hosting platform, domain name, and professional email.
To ensure long-term success, we continue to look after the site with regular monitoring, updates, plugin management, and technical support, so our client can always rely on us for improvements.
1. Testing
2. Hosting Setup
3. System Updates
4. Technical Support
Finn Village: Client Review
Nothing speaks louder than our clients’ own words. Here’s the review we received from Finn Village’s owners, sharing the results and the experience of working with us.
Monika Milcarz-Clark
finnvillage.co.uk, Glasgow, Scotland
‘As someone with over ten years of experience in the commerce trade, I’ve had the opportunity to collaborate with various web design companies.
However, none have been as professional and competent as Extra Profit Marketing. Their expertise and attention to detail have genuinely exceeded my expectations. Karol built our website, www.finnvillage.co.uk, from scratch, with Sandra ensuring that all the details were perfect.
What impressed me the most was that they completed the website within the agreed timeframe while maintaining perfect communication. Extra Profit Marketing displayed 100% professionalism, offering great ideas that helped us stand out.
I have no hesitation in recommending their services to anyone needing web design. Thank you very much for your amazing work!’
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OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom