Website Design for a Hair Salon in Scotland
Perfect Hair – an Edinburgh hair salon offering professional training courses
After years of managing course sign-ups through Facebook, Joanna decided it was time for a professional website. We designed and developed an SEO-optimised, mobile-friendly website that clearly presents her courses while making online booking and payments simple and intuitive.
The new site performs smoothly across all devices and provides a seamless purchase journey, from first click to checkout.
Stage I: Planning & Start
Key goals and priorities
We began our work with Joanna by conducting an in-depth analysis of her business needs and goals. This helped us understand the unique aspects of the hairdressing industry and define the project’s key objectives with precision.
Attract new customers
Improve organic traffic with strong on-page SEO, fast load times, and clear structure to bring in ready-to-book visitors.
Create a better user experience
Design a simple, responsive layout that makes it easy for customers to browse, book, and pay for training courses on any device.
Earn trust
Highlight real qualifications, professional photos, and experience to build credibility and convert visitors into loyal clients.
With the strategy approved, we carried out targeted market research and UX planning before moving into visual design.
The final website was built around the salon’s real customer journey: how users search, browse, and book courses online.
1. Needs analysis
2. Goal setting
3. Market research
4. Market research
Stage II: Project Delivery
Focused on delivering measurable results
For every project, we take a full-service approach, from image selection and UI/UX web design to SEO-optimised content creation and front-end development, all built on a reliable content management system (CMS).
This process allowed Joanna to stay focused on running her salon while we delivered a professional, mobile-friendly website tailored to promote her hairdressing courses and drive online sales.
1. UI/UX design
2. SEO content
3. Front-end development
4. CMS configuration
Stage III: Testing, Launch & Maintenance
Top-quality performance and ongoing technical support
Our final step involved a complete round of website testing to ensure top performance across all browsers and devices. We reviewed loading speed, responsiveness, and user experience, resolving any issues that could impact functionality or conversions. Once testing was complete, we configured the hosting, set up the domain, and prepared the site for launch.
But our work doesn’t stop there. We continue to provide full website maintenance; including proactive monitoring, plugin and security updates, regular backups, and ongoing technical support. Whenever updates or content changes are needed, Joanna can count on us for reliable assistance and fast turnaround.
1. Final testing
2. Hosting setup
3. Regular updates
4. Tech support
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
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OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom