Website Design for a Commercial Refrigeration Supplier
Bestronic – online store for commercial refrigeration equipment
Bestronic had tried several providers but weren’t seeing results. They needed a modern, fast and search-optimised website that clearly presented fridges, freezers and display units and made enquiring easy.
We delivered a personalised business website with structured product categories, mobile-first UX, and strong on-page SEO to support organic growth. Clear calls to action and enquiry forms make it easy for buyers to get quotes.
The new site is faster, easier to use and performs better in search, driving more relevant enquiries and long-term growth.
Stage I: Planning and Start
Key goals and priorities
Our first objective was to learn Bestronic’s vision and agree measurable goals.
Drive more sales
Every business wants sales growth. In today’s competitive online market this is not as simple as it was ten years ago. With our support, Bestronic gained the tools to stand out from competitors.
Automate enquiries
We simplified customer contact by creating personalised enquiry forms for each product, streamlining the sales process.
Enhance product offering and SEO performance
We designed a responsive, SEO-optimised online shop with clear product pages and fast performance, giving users a smooth buying experience.
To ensure the strategy was grounded in data, we completed in-depth market and competitor research to map customer needs and search behaviour.
With that insight, we developed the visual concept and delivered a platform built for sales and search engine visibility.
1. Needs Analysis
2. Goal Setting
3. Market Research
4. Site Mapping
Before
Now
Stage II: Project Delivery
Focused on delivering measurable results
We take a full-service approach to every project, from careful image selection and engaging content creation to pixel-perfect front-end coding and a reliable content management system (CMS).
Knowing how important images are, we use high-quality photography to emphasise product benefits and shorten the path to purchase.
1. UI/UX Design
2. SEO Content Creation
3. Front-end Development
4. CMS Development
Stage III: Testing, Launch & Maintenance
Top-quality performance and technical support
The final step was a full round of website testing to ensure everything worked perfectly across browsers and devices, followed by speed and performance checks. We then configured the hosting server, domain, and company email.
Our work doesn’t stop at launch. We continuously monitor the site, keep the system, plugins and security up to date, and provide reliable technical support and help with changes whenever needed.
1. Testing
2. Hosting Setup
3. System Updates
4. Technical Support
Stage IV: The right marketing strategy
Increase visibility, attract customers, drive sales
Once the website launched, the priority was to drive qualified traffic and turn visitors into customers. At this stage we delivered an integrated marketing strategy combining paid campaigns and SEO optimisation.
Every activity was planned to increase visibility, reach the right audience and maximise sales. Our goal isn’t just to build a website – it’s to support ongoing growth.
Read Feedback from Bestronic LTD
Client feedback is the strongest proof of quality work, and Bestronic LTD is no exception. We are proud to share their testimonial, confirming the results achieved through our collaboration.
A website built to sell
A professionally designed site is only half the job – effective advertising does the rest.
Bestronic’s new site combines clean design with conversion-focused optimisation, helping Google Ads traffic convert into sales.
A website built to sell
A professionally designed site is only half the job – effective advertising does the rest.
Bestronic’s new site combines clean design with conversion-focused optimisation, helping Google Ads traffic convert into sales.
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
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OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom