Social Media Management for an Online Baby Shop in England
My Happy Baby – UK online retailer established in 2009 specialising in baby and toddler products
My Happy Baby asked us to scale sales and increase brand visibility using social media advertising. We delivered a conversion-led Facebook Ads campaign and ongoing social media management that targeted local and national audiences, promoted seasonal ranges and optimised creatives for clicks and conversions. The result was higher quality traffic to the online shop and a measurable improvement in return on ad spend.
Read our campaign plan to see how we put strategy into action.
Social Media Management – Step by Step
How our process works
Our work with My Happy Baby started with a thorough analysis of the owner’s needs and expectations. That insight allowed us to understand the baby products market in detail and to set clear, focused objectives for the project.
Market Research
We start by analysing the market, competitors and buyer intent, then map how parents and carers shop for baby products online.
This gives us the data to build a social media strategy that converts.
Content strategy and planning
We set the core messages, audiences, formats and budget split between organic posts and Facebook Ads.
The plan is designed to boost reach, engagement and assisted conversions for the online shop.
Creative creation
With the plan in place, we create engaging posts and Facebook Ads.
Detailed targeting and testing ensure our creatives reach parents and carers who are genuinely interested, which reduces wasted spend and drives qualified traffic.
Monitoring & optimisation
Every campaign is monitored in real time.
We react quickly to changes in results and platform trends, refresh creatives and placements, and keep the brand ahead of competitors to maximise ROI.
1. Research
2. Plan
3. Create
4. Optimise
Facebook Page Results
Delivering on our goals, by the numbers
We could praise our services, but the results speak for themselves.
During our work together the ads reached a wide audience, increased website traffic and, most importantly, delivered a strong return on investment.
Before we started
Facebook Statistics
When we began working with My Happy Baby, the business had no social media profiles, which today is a basic mistake for any company aiming to grow.
To meet the client’s expectations for building brand awareness, we therefore had to start from the ground up.
During our work
Facebook Statistics
With targeted Facebook Ads and social media marketing aimed at parents and carers, we reached over 56,000 potential customers interested in baby and toddler products.
As a result, more than 6,000 users visited the online shop directly from ads in just one month, significantly increasing website traffic and conversion opportunities.
Example Facebook Ads Campaigns
Ads built from insight and experience
The Facebook Ads campaigns we create start with deep industry research and a clear understanding of your customers. We combine audience insight with current marketing trends to design ads that truly connect.
We tailor campaigns to cover promotions and events, then continually monitor performance and fine-tune bids, creative and targeting to maximise results and return on ad spend.
Example Facebook Posts
Social media content that transforms your brand
Social media content is more than posting updates. It shapes how people see your brand, builds relationships with your audience and shares useful knowledge that positions you as an expert in your field.
Keeping your social profiles up to date shows visitors that your business is active and ready to help. Regular content also supports your organic search presence and helps more potential customers find you online.
Good businesses run effective ads
Even the best businesses can go unnoticed without effective online advertising.
See how our SEO and digital marketing helped My Happy Baby reach the top of Google search results, dramatically increasing brand visibility and online sales.
Good businesses run effective ads
Even the best businesses can go unnoticed without effective online advertising.
See how our SEO and digital marketing helped My Happy Baby reach the top of Google search results, dramatically increasing brand visibility and online sales.
See what My Happy Baby says about our work
Client testimonials prove results. Read the owner’s review to see how our SEO, social media and ecommerce support helped grow My Happy Baby’s online sales.
Thomas
My Happy Baby, Milton Keynes, Anglia
“I’ve been using them for my business and I must say, I’m quite chuffed with the results.
The way you target the right audience and optimise the campaigns is absolutely brilliant. It’s made a real difference in driving traffic and boosting my sales.
Thanks for making it so straightforward to navigate the world of online advertising!”
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
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OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom