Social Media Management for a Restaurant in Scotland
BubbaQ – an Edinburgh restaurant specialising in American cuisine. (Case study: 2017)
Despite an excellent location, the restaurant struggled to attract customers. After a thorough analysis we proposed a focused plan of action. A key part of that plan was launching targeted social-media ad campaigns.
The results were fast. Within weeks the owners saw online bookings jump from around 20 to over 200 per month.
Social Media Management – Step by Step
How our process works
We started work with BubbaQ by carrying out a detailed review of the owners’ goals. That gave us a clear understanding of the restaurant market in Edinburgh and let us set precise, measurable objectives.
Market analysis
Our work begins with a deep audit of the market, competitors and BubbaQ’s audience.
This research forms the foundation for content and ad targeting that genuinely matches customer intent.
Content planning
Once we know the market and audience, we map out core messages and a content calendar.
We plan formats and distribution to maximise reach and engagement around the restaurant.
Content creation
With a defined strategy we create engaging posts, visuals and ads that speak directly to people likely to visit BubbaQ.
This focused approach reduces wasted ad spend and drives real interest.
Monitoring & optimisation
Every campaign is monitored in real time. We adjust creative, targeting and bids to stay ahead of trends and improve results continuously.
1. Research
2. Plan
3. Create
4. Optimise
Facebook Page Results
Delivering on our goals, by the numbers
Work on this project was intensive and the outcomes exceeded the restaurant owners’ highest expectations. Within just a few weeks the restaurant achieved noticeably higher visibility.
As our work continued, the client saw a clear rise in website visits and most crucially, an increase in profits.
This shows how strategic planning and well-executed social media and ad campaigns can directly boost a hospitality business.
After a Month
Facebook Ads Statistics
After just one month our targeted Facebook campaign delivered measurable results. With a monthly ad spend of only £100, our ds reached 149,949 people, nearly a 500% increase compared with the period before we started.
The restaurant also gained new followers and saw audience engagement rise by more than 100%.
This proves that a strategic, data-led approach to social media advertising can deliver substantial results in a very short time.
Example Ad
Facebook Ads Statistics
An example campaign for BubbaQ demonstrates the power of focused social media advertising. Our targeted campaign reached 142,847 Facebook users across Edinburgh and surrounding areas.
More than 1,141 people visited the website, which translated into an immediate rise in table reservations.
Example Facebook Ads Campaigns
Ads built from insight and experience
The Facebook Ads campaigns we create start with deep industry research and a clear understanding of your customers. We combine audience insight with current marketing trends to design ads that truly connect.
We tailor campaigns to cover promotions and events, then continually monitor performance and fine-tune bids, creative and targeting to maximise results and return on ad spend.
Example Facebook Posts
Social media content that transforms your brand
Social media content is more than posting updates. It shapes how people see your brand, builds relationships with your audience and shares useful knowledge that positions you as an expert in your field.
Keeping your social profiles up to date shows visitors that your business is active and ready to help. Regular content also supports your organic search presence and helps more potential customers find you online.
A website designed to sell
Well-crafted Facebook campaigns drive traffic but an intuitive website closes the sale. We created a sleek, user-friendly site for BubbaQ that looks great on mobile and is optimised to convert visitors into customers.
For BubbaQ we built a mobile-friendly, SEO and conversion-focused site tailored for Edinburgh diners to maximise online reservations and sales from social traffic.
A website designed to sell
Well-crafted Facebook campaigns drive traffic but an intuitive website closes the sale. We created a sleek, user-friendly site for BubbaQ that looks great on mobile and is optimised to convert visitors into customers.
For BubbaQ we built a mobile-friendly, SEO and conversion-focused site tailored for Edinburgh diners to maximise online reservations and sales from social traffic.
BubbaQ: Client Review
Testimonials are the strongest evidence of quality. Here is the feedback we received from the owner of BubbaQ, confirming the positive results achieved through our collaboration.
MACIEJ CZACHOR
bubbaq.co.uk, Edinburgh, Scotland
“Karol delivered fantastic service from day one. We’ve received countless compliments on the look and performance of our social media channels.
At first we couldn’t believe the results – so many local customers in Edinburgh are visiting our restaurant now. Bravo!”
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
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OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom