Social Media Management for a Podiatry Clinic England

PODO Estetica – a podiatry clinic in Crewe specialising in professional foot care

The podiatry clinic in Crewe was facing a common challenge: a lack of online visibility. Despite offering high-quality treatments, the clinic struggled to stand out and attract new patients in a competitive market.

They asked us to create a professional and consistent social media presence that would showcase their expertise and reach more potential clients.

Within just two months, the clinic built a recognisable brand image online and saw a clear increase in enquiries. Thanks to carefully targeted social media campaigns, the business was able to connect with the local community and grow its customer base.

prowadzenie social media dla salonu podologicznego w anglii

Social Media Management – Step by Step

How our process works

Our partnership with PODO Estetica began with a clear look at the owner’s goals and challenges. By understanding the clinic’s market and customer expectations, we were able to shape a focused strategy that would boost visibility, attract new clients and strengthen the brand’s presence online.

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Market Research

Every campaign starts with research. We dive into the local market, analyse competitors and study what customers are really looking for.
This foundation ensures that every piece of content we create speaks directly to the right audience and reflects the unique needs of the podiatry sector.

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Content strategy and planning

Next, we map out a tailored content plan. From defining key messages to selecting the right channels and setting budgets, everything is designed to maximise visibility and engagement.
Our goal is simple: content that not only looks good but also drives real interaction with the clinic’s services.

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Creative creation

Once the strategy is in place, we move into production. Our team develops engaging posts, visuals and campaigns that reach people actively interested in podiatry treatments.

This approach not only minimises wasted spend but also reduces irrelevant traffic, ensuring the clinic’s budget works harder and brings in high-quality leads.

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Monitoring & optimisation

No campaign is ever left on autopilot. We monitor performance daily, adapting content and strategy to match shifting trends and audience behaviour.

This ongoing optimisation keeps the clinic one step ahead of competitors and ensures every campaign delivers measurable growth.

1. Research

2. Plan

3. Create

4. Optimise

Wierzymy w małe polskie firmy, oferując najlepsze rozwiązania promocji; marketing internetowy, reklama Google Ads, social media, strony internetowe, pozycjonowanie, copywriting oraz usługi graficzne.

Facebook Page Results

Turning campaign goals into measurable results

Our Facebook campaigns for PODO Estetica delivered results that went beyond expectations. Within the very first month, brand awareness grew significantly and enquiries from new clients increased.

This proves the impact of well-planned, data-driven campaigns in building recognition, driving engagement and expanding a business’s reach.

prowadzenie social media dla gabinetu podologicznego w anglii

Results After One Month

Facebook Campaign Statistics

Before we began managing their social media, the clinic’s Facebook profile generated little to no engagement.

But within the first month, our precise targeting allowed us to reach over 16,000 potential clients in and around Crewe who were genuinely interested in podiatry treatments.

The outcome was clear: stronger brand awareness, more enquiries, and a visible presence in the local community.

Example Facebook Ads Campaigns

Ads built from insight and experience

Our Facebook Ads campaigns start with in-depth research and a clear understanding of your customers. By combining audience insights with the latest marketing trends, we create ads that connect and convert.

We design campaigns around your promotions and events, then track performance daily, adjusting bids, creative and targeting to maximise results and return on ad spend.

reklama na facebooku dla salonu kosmetycznego w uk

reklama na social media dla gabinetu kosmetycznego w uk

Example Facebook

Posts

Social media content that transforms your brand

Social media is more than just posting updates. It’s about shaping your brand image, building trust with your audience and sharing knowledge that positions you as the expert in your field.

Regular updates not only show customers that your business is active and ready to help, but also strengthen your organic visibility in Google search results.