Social Media Management for a Construction Company in England

Windows4You – Stoke on Trent window and door specialists

The owners of Windows4You faced the challenge of maintaining a steady stream of jobs throughout the year, with quieter winter months threatening business stability and efficiency. Our main objective was to attract new customers searching for window and door installation.

We implemented a full Facebook Ads campaign, using precision regional targeting and continuous campaign optimisation to increase visibility of seasonal services and convert interest into enquiries.

Prowadzenie Social Media dla Firmy Budowlanej w Anglii

Social Media Management – Step by Step

How our process works

We began working with Windows4You in December 2017. Our goal was simple: bring in new customers year-round and re-engage people who left the site without enquiring, using Facebook Ads and remarketing.

Here’s the process we used to hit that goal.

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Market research

We start by researching the market, analysing competitors and mapping customer expectations.

This deep dive helps us pinpoint what drives the local audience and build campaigns that speak directly to homeowners and builders.

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Content planning

Once the research is done, we plan the content. We set the main messages, decide on tone and formats, and map distribution across Facebook and other channels to boost awareness and encourage enquiries.

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Content creation

Next we produce the content people respond to: ad visuals, social posts, and landing page copy.

Our creatives are built to target people likely to buy windows or doors, which raises campaign efficiency and reduces wasted ad spend.

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Monitoring & optimisation

We monitor results daily, track current trends and tweak campaigns as needed.

That continuous optimisation keeps performance strong and ensures your budget is spent on the tactics that deliver real enquiries.

1. Research

2. Plan

3. Create

4. Optimise

Wierzymy w małe polskie firmy, oferując najlepsze rozwiązania promocji; marketing internetowy, reklama Google Ads, social media, strony internetowe, pozycjonowanie, copywriting oraz usługi graficzne.

Facebook Page Results

Delivering on our goals, by the numbers

We could praise our services, but the results speak for themselves.

During our work with Windows4You we consistently attracted new customers, increased sales, improved the company’s organic Google ranking, and strengthened the brand’s visual presence. Most importantly, we earned the trust of current and prospective customers through smart Facebook page management and focused social media marketing.

FACEBOOK STATISTICS

Before we started

Before we began working with Windows4You, the Facebook statistics were weak. Posts reached only around 500 people and just 28 of those clicked the link to the website.

Engagement was minimal, which showed a clear need for a new strategy to improve visibility and interaction on social media.

Reklama w Google salonu kosmetycznego w Anglii

FACEBOOK STATISTICS

During our work

The numbers after we launched our campaigns speak for themselves. Posts achieved 127,577 impressions and more than 8,000 people clicked through to the Windows4You website.

These figures are proof that a well planned content strategy and personalised Facebook Ads campaigns can build a genuinely engaged community.

Example Facebook Ads Campaigns

Ads built from insight and experience

The Facebook Ads campaigns we create start with deep industry research and a clear understanding of your customers. We combine audience insight with current marketing trends to design ads that truly connect.

We tailor campaigns to cover promotions and events, then continually monitor performance and fine-tune bids, creative and targeting to maximise results and return on ad spend.

Prowadzenie Facebook Ads dla Firmy Budowlanej w Anglii

Facebook Ads dla Firmy Budowlanej w Anglii

Example Facebook Posts

Social media content that transforms your brand

Social media content is more than posting updates. It shapes how people see your brand, builds relationships with your audience and shares useful knowledge that positions you as an expert in your field.

Keeping your social profiles up to date shows visitors that your business is active and ready to help. Regular content also supports your organic search presence and helps more potential customers find you online.