Social Media Management a Beauty Salon in England

PureSun — beauty clinic in Portsmouth specialising in laser therapy

PureSun asked us to increase online visibility and attract new clients for beauty and laser treatments.

We built a research-led social media strategy using Facebook and Instagram ads, audience research and data-driven targeting to reach people in Portsmouth actively looking for high-quality beauty and laser services.

Prowadzenie Social Media dla Salonu Kosmetycznego w Anglii

Social Media Management – Step by Step

How our process works

Our work with PureSun began in November 2023. Using advanced analytics, we identified key trends and customer preferences in the local market.

Those insights became the basis for a focused plan aimed at people actively looking for beauty and laser treatments.

Explore the steps we took to fully meet the client’s goals.

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Market research

Our work begins with thorough research into the market, competitors and customer needs.

This insight lets us plan content that fits real search intent for beauty and laser treatments.

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Content planning

Once we understand the sector and client needs, we build a structured plan.

We define the core messages, the tone that will resonate, and a clear distribution and budgeting strategy – all set up to maximise brand visibility and day-to-day engagement.

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Content creation

With the strategy set, we create engaging posts and ads.

Thanks to careful analysis and precise targeting, our materials reach people who are genuinely interested in professional beauty and laser services. This improves campaign efficiency and helps keep PureSun’s ad spend under control.

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Monitoring & optimisation

Every campaign is monitored continuously so we can react quickly to changing performance and market trends.

We adapt both content and advertising methods to stay a step ahead of competitors and make the most of the market potential.

1. Research

2. Plan

3. Create

4. Optimise

Wierzymy w małe polskie firmy, oferując najlepsze rozwiązania promocji; marketing internetowy, reklama Google Ads, social media, strony internetowe, pozycjonowanie, copywriting oraz usługi graficzne.

Facebook Page Results

Delivering on our goals, by the numbers

The numbers speak for themselves.

Our Facebook & Instagram ads strengthened PureSun’s position in the local market and brought in new clients for its beauty and laser services.

Facebook statystyki dla Salonu Kosmetycznego w Anglii

Facebook Statistics

Before

Before we started, PureSun’s stats weren’t encouraging – posts reached fewer than 2,000 people, and only 14 clicked through to the website.

Engagement was minimal, signalling the need for a major strategy change to improve visibility and brand interaction on social media.

Facebook Statistics

After one month

One month later, things looked very different: 32,533 views and 1,486 clicks through to the PureSun website.

The uplift proves that content strategy plus targeted social ads can build an engaged audience and drive website visits.

Example Facebook Ads Campaigns

Ads built from insight and experience

Our ads are planned from audience and market research, and guided by the latest marketing standards.
We match creative to active promos and events, track results clearly, and refine targeting and messages whenever the data shows an opportunity.

Prowadzenie Facebook Ads dla Salonu Kosmetycznego w Anglii

Example Facebook Posts

Social media content that transforms your brand

Social media content is more than posting updates. It shapes how people see your brand, builds relationships with your audience and shares useful knowledge that positions you as an expert in your field.

Keeping your social profiles up to date shows visitors that your business is active and ready to help. Regular content also supports your organic search presence and helps more potential customers find you online.