Social Media Advertising for Insulation Company
PD Rendering — external wall insulation and rendering specialists in Coventry
The owner of PD Rendering approached us for full social media advertising. Our goal was to build a consistent online presence that would increase brand recognition and attract new enquiries from homeowners looking for external wall insulation and rendering services.
To achieve this, we combined content creation with targeted Facebook Ads. The result was a strong rise in engagement and a steady flow of new quote requests.
Social Media Management – Step by Step
How our process works
PD Rendering, a leader in external wall insulation (EWI) and exterior rendering, was facing the challenge of reaching a wider audience and increasing the number of enquiries coming in through social channels.
Here’s how we worked to deliver those goals.
Market research
We start every project with detailed market research – analysing the industry, key competitors and the expectations of PD Rendering’s target customers.
This initial deep dive gives us the insight needed to create content that matches both the needs of local homeowners and the specific nature of the insulation and rendering market.
Content planning
Once we understand the EWI sector and what customers truly care about, we move into structured content planning.
At this stage we define the main campaign messages, the tone of voice and the content formats, then map out distribution across Facebook (and other channels where needed). The aim is to maximise reach, visibility and engagement around the PD Rendering brand.
Content creation
With the strategy in place, we begin producing high-quality, engaging content.
Thanks to our research and precise targeting approach, the creatives we build reach people actively interested in external wall insulation – improving campaign performance and ensuring PD Rendering’s ad budget is spent efficiently.
Monitoring, optimisation & trend tracking
Every campaign is monitored continuously, so we can react quickly to changes in performance and market trends.
We adjust content and advertising methods to stay one step ahead of competitors and to make sure PD Rendering gets the most out of every opportunity in their local market.
1. Research
2. Plan
3. Create
4. Optimise
Facebook Page Results
Delivering on our goals, by the numbers
We could talk about our services all day, but the results speak for themselves.
Our partnership with PD Rendering has been running continuously for more than two years – a strong sign that the strategy works and delivers consistent value.
Facebook Page statistics
Facebook Page
After two years of collaboration, we can confidently say the work is paying off. In a single month, PD Rendering’s posts reached over 56,000 people, with almost 5,000 of them actively engaging.
We also recorded 2,235 clicks through to PD Rendering’s website. Even if only 10% of those visitors make contact, that’s around 223 potential customers per month driven directly from social media activity.
Example Facebook Ads Campaigns
Ads built on insight and experience
Every Facebook Ads campaign we create is grounded in deep research into the insulation and rendering market, customer behaviour and current platform best practices.
We tailor ads around seasonal demand, promotions and local service priorities, then monitor performance daily and optimise whenever needed to keep results strong.
Example Facebook Posts
Content that transforms your brand
Social media content is more than simply posting updates. It shapes how people see your brand, builds trust with your audience and shares knowledge that positions you as an expert in your field.
Keeping social profiles active shows visitors that your company is reliable and ready to help. Consistent publishing also supports organic search visibility, helping more potential customers find PD Rendering online.
Read PD Rendering’s Testimonial
Customer feedback is the best proof of a job well done – and this project was no exception. We’re proud to share the testimonial from the owner of PD Rendering.
Good businesses run effective ads
In today’s market, even the best company won’t get noticed without strong online advertising.
See how our work helped PD Rendering appear at the very top of Google search results, positioning them as one of the leading insulation companies in the UK.
Good businesses run effective ads
In today’s market, even the best company won’t get noticed without strong online advertising.
See how our work helped PD Rendering appear at the very top of Google search results, positioning them as one of the leading external wall insulation companies in the UK.
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
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OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom