Privacy Policy

Effective date: 18 November 2025

This Privacy Policy explains how Extra Profit Marketing LTD (“we”, “us”, “our”) collects and uses your personal data when you visit our websites or use our services.

This notice has been prepared to align with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, as amended (including by the Data (Use and Access) Act 2025).(Wikipedia)

This document is for information purposes only and does not constitute legal advice.

1. Who we are (Data Controller)

The data controller responsible for your personal data is:

Extra Profit Marketing LTD
12, 5 Craws Close
South Queensferry
Scotland
EH30 9BB
United Kingdom

Email: [email protected]
Phone: +44 7465 619 057

2. What personal data we collect

2.1 Data collected automatically

When you visit our Website, we automatically collect certain technical information, such as:

IP address
Domain name
Browser type and version
Operating system and device information
Date, time and duration of your visit
Pages viewed and referring URLs

This information is collected mainly through Google Analytics and similar tools. These data are processed by Google on our behalf and are not stored on our own servers as raw logs.

We use this information to understand how visitors use our Website, improve its performance and detect technical problems.

2.2 Data you provide to us

We only collect the personal data that are necessary to provide our services, respond to enquiries or issue invoices. This may include:

First name and surname
Company name
Residential or business address
VAT / tax number
Phone number
Email address
Details about your project or enquiry (e.g. website brief, marketing goals)

You may provide these data when you:

Fill in a contact form on our Website
Send us an email
Call us by phone
Enter into a services agreement with us

2.3 Data from third parties

We may receive limited information from third-party platforms and providers (e.g. advertising platforms, analytics providers) in order to measure the performance of our campaigns or improve our services. These providers have their own privacy policies which we recommend you review.

3. Legal bases for processing

We process your personal data only where we have a lawful basis under UK GDPR, which may include:

Contract – to enter into and perform a contract with you, for example to:
- provide marketing or web development services
- manage your order or project
- issue invoices and collect payments
Legal obligation – to comply with legal requirements, for example:
- tax and accounting obligations
- records retention rules
Legitimate interests – where it is necessary for our legitimate business interests, and your interests and fundamental rights do not override those interests, for example to:
- respond to enquiries and communicate with you
- manage and improve our Website and services
- protect our IT systems and prevent abuse
Consent – where you have given us clear consent, for example:
- to receive certain types of marketing communications
- to store non-essential cookies on your device

You may withdraw your consent at any time (see section 10).

4. How we use your personal data

We may use your personal data for the following purposes:

To provide and manage our services, including website design, hosting and digital marketing
To set up and manage your account or project with us
To communicate with you about your enquiry, order or contract
To prepare and send invoices, and process payments
To comply with legal and regulatory obligations
To respond to complaints, questions or requests relating to your data
To send you service-related messages and important updates (e.g. changes to this Policy)
To send you marketing information about our services, where permitted by law and subject to your rights (see section 7)
To analyse how our Website is used and to improve its content and functionality

We do not sell your personal data.

5. Cookies, analytics and advertising (including Google AdSense)

5.1 Cookies and similar technologies

Our Website uses cookies and similar technologies. Cookies are small text files stored on your device when you visit a website. They help us to:

Make the Website function properly (strictly necessary cookies)
Remember your preferences (functional cookies)
Understand how visitors use our Website (performance cookies)
Display relevant advertising (advertising cookies)

Some cookies are set by us (“first-party cookies”), and some are set by third parties (“third-party cookies”), such as Google.

For more detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy on the Website.

5.2 Google Analytics

We use Google Analytics to collect statistical information about how our Website is used (for example, which pages are visited most frequently). Google Analytics uses cookies and similar technologies to collect data such as:

IP address (usually shortened/pseudonymised)
Device and browser information
On-site behaviour (pages visited, time on site, clicks)

This information is aggregated and does not identify you directly. It helps us improve our Website and services.

You can learn more about how Google processes data here:
https://policies.google.com/privacy

You can opt out of Google Analytics by installing the browser add-on available at:
https://tools.google.com/dlpage/gaoptout

5.3 Google AdSense and personalised advertising

Our Website may use Google AdSense, a service provided by Google LLC, to display advertising tailored to our audience. Google AdSense uses cookies to analyse the use of the Website and to show relevant ads.(uk-gdpr.org)

For users in the UK and the European Economic Area (EEA):

We may display personalised ads, based on your previous interactions and interests, only where you have given valid consent for such cookies.
We may also display non-personalised ads, which rely on contextual information (such as the content of the page you visit) rather than your previous behaviour.

Cookies may also be used to:

Limit how many times you see a particular advertisement
Produce aggregate reports on advertising performance
Help detect and prevent fraud and abuse

You can manage your advertising preferences here:

Google’s ad settings: https://www.google.com/settings/ads
Information about online advertising choices: http://www.aboutads.info/choices/

You can also adjust your browser settings to refuse or delete cookies. Please note that disabling cookies may affect how some parts of our Website function.

6. Links to other websites

Our Website may contain links to third-party websites and applications that are not owned or controlled by us. If you follow these links, the relevant third party’s privacy policy will apply. We encourage you to read the privacy policies of any sites or services you visit.

We are not responsible for the privacy practices of such third parties.

7. Direct marketing

We may use your contact details (such as your email address) to send you information about our services, special offers or news that we believe may be of interest to you, where permitted by law.

You have the right to opt out of marketing at any time by:

Clicking the “unsubscribe” link in any marketing email, or
Contacting us at [email protected]

Even if you opt out of marketing, we may still send you non-marketing communications where necessary (for example, about your contract or important service updates).

8. Data sharing and recipients

We treat your personal data as confidential. We do not sell or rent your data to third parties.

However, we may share your data with trusted third parties where necessary, such as:

IT and hosting providers – to host our Website and email services
Analytics and advertising providers – such as Google (Analytics, AdSense)
Payment providers and banks – to process payments
Professional advisers – such as accountants or legal advisers (where necessary)
Public authorities – where required by law or to exercise or defend legal claims

These third parties act as data processors or independent controllers, depending on the nature of the service. Where they act as processors, they are bound by contracts requiring them to protect your data and use it only according to our instructions.

9. International transfers

Some of our service providers (including Google) are located outside the UK and may process your data in other countries (for example, in the EU or the United States).

When we transfer personal data outside the UK, we take steps to ensure appropriate safeguards are in place, such as:

An adequacy decision by the UK government, or
Standard contractual clauses approved for use under UK data protection law, or
Other appropriate safeguards as permitted by UK GDPR.(Wikipedia)

You can contact us for more information about the specific safeguards used for particular transfers.

10. How long we keep your data

We keep your personal data only for as long as necessary for the purposes for which it was collected, including to:

Provide our services and manage our relationship with you
Comply with legal, tax and accounting obligations
Resolve disputes and enforce our agreements

Typical retention periods:

Contract / invoicing data – generally up to 6 years after the end of the relevant tax year, to comply with UK tax and accounting rules.
Enquiry data (no contract) – usually up to 2 years after our last meaningful contact, unless you ask us to delete it earlier (where legally possible).
Marketing data – until you opt out or withdraw consent, or until it is no longer needed.

When data are no longer required, we will delete or anonymise them in a secure manner.

11. How we protect your data

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration. These may include:

Secure hosting and firewalls
Access controls and passwords
Regular software updates and security monitoring
Staff awareness and confidentiality obligations

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

12. Your data protection rights

Under UK data protection law, you have certain rights in relation to your personal data, including:(ICO)

Right of access – to obtain a copy of the personal data we hold about you and information about how we process it.
Right to rectification – to have inaccurate or incomplete data corrected.
Right to erasure (“right to be forgotten”) – to request deletion of your data in certain circumstances.
Right to restriction of processing – to request that we restrict the processing of your data in certain situations.
Right to data portability – to receive your data in a structured, commonly used and machine-readable format and to transmit it to another controller, where applicable.
Right to object – to object to processing based on our legitimate interests, including profiling, and to direct marketing.
Right to withdraw consent – where we rely on your consent, you have the right to withdraw it at any time (this will not affect the lawfulness of processing before the withdrawal).

You can exercise these rights by contacting us at:
[email protected]

We may need to verify your identity before responding to your request and may ask you for additional information to help us process it.

You are not required to pay a fee for exercising your rights, unless your request is manifestly unfounded or excessive, in which case we may charge a reasonable fee or refuse to act.

13. Right to complain to the ICO

If you are unhappy with how we handle your personal data, we encourage you to contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues:(ICO)

Website: https://www.ico.org.uk
Phone: 0303 123 1113
Postal address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in the law, our services or the technologies we use. The “Effective date” at the top of this page shows when this version came into force.

We encourage you to review this page regularly to stay informed about how we process your personal data.

Terms of Service

Effective date: 18 November 2025

These Terms of Service (“Terms”) govern the relationship between you (“Client”, “you”) and Extra Profit Marketing LTD, a company registered in Scotland (“we”, “us”, “our”), in connection with the services we provide via:

https://www.extraprofitmarketing.co.uk

By placing an order with us or instructing us to start work, you confirm that you have read, understood and agree to be bound by these Terms.

1. Our details

The service provider and data controller is:

Extra Profit Marketing LTD
12, 5 Craws Close
South Queensferry
Scotland
EH30 9BB
United Kingdom

Email: [email protected]
Phone: +44 7465 619 057

Our correspondence address is the same as our registered address.

We sell and deliver our services via the Website and by direct contact (email, phone).

2. Scope of services and offer

2.1. As our Client, you may purchase any service described on our Website or offered to you in a written proposal. This may include, for example:

Website design and development
Hosting and maintenance
Digital marketing services (e.g. Google Ads, social media advertising)
Graphic design and related services

2.2. Any description of services on our Website or in marketing materials is an invitation to treat and not a binding offer. A binding contract is formed only when we confirm your order in writing (for example, by email) or when both parties sign a written agreement.

3. Ordering process

3.1. You can request our services by:

Completing a contact or enquiry form on our Website
Sending us an email
Contacting us by phone

3.2. Please make sure that all information you provide is accurate and complete. Errors or omissions in your details (such as email address, billing data, domain name, etc.) may delay the start or completion of your project.

3.3. Unless agreed otherwise in writing, you will provide us with all necessary materials for the project, including:

Text content (copy)
Images and photographs
Logos, branding guidelines and other assets

3.4. By sending us your materials, you confirm that you have the right to use them and that they do not infringe any third-party rights. You remain fully responsible for the content you supply.

3.5. Unless you explicitly object in writing, you agree that we may:

Display your logo, company name and a link to your website on our Website; and
Refer to your project in our portfolio and marketing materials as an example of our work.

4. Project ownership and responsibility

4.1. Unless agreed otherwise in a separate written contract, once you pay all amounts due under the contract, the website or other deliverables we create for you become your property (subject to any third-party licences, e.g. for stock photos, fonts, plugins, themes).

4.2. You will have full responsibility and liability for the content published on your website or other channels once the project is completed and handed over to you. This includes compliance with all applicable laws (e.g. copyright, data protection, advertising rules).

4.3. We may retain a copy of the project files for backup, portfolio or legal purposes.

5. Deposits, prices and payment

5.1. We usually require an upfront deposit for each project stage, as specified in our written agreement or email proposal. We start work on your order only after the agreed deposit has been received in our bank account.

5.2. All prices quoted on our Website or in our offers:

Are expressed in pounds sterling (GBP)
Are payable in full, unless we have agreed an instalment plan in writing

5.3. Unless stated otherwise, prices are exclusive of any applicable taxes, which will be added to your invoice where required by law.

5.4. You agree to pay each invoice by the due date stated on the invoice. Late payment may result in:

Suspension of work or services (including hosting) until payment is received
Delay in delivery of your project

6. Right to cancel (cooling-off period for consumers)

This section applies only if you are a “consumer” – that is, an individual acting wholly or mainly outside your trade, business, craft or profession.(Legislation.gov.uk)

6.1. For most contracts concluded at a distance (for example, by email or via our Website), UK law gives consumers a 14-day cooling-off period during which they may cancel the contract without giving any reason.

6.2. The 14-day period generally starts the day after the contract is concluded (for services).(Legislation.gov.uk)

6.3. To exercise your right to cancel, you must inform us of your decision to cancel the contract in a clear statement (for example, by email to [email protected]) within the 14-day period.

6.4. If you cancel within the cooling-off period and we have not yet started providing the service, we will refund all payments received from you within 14 days from the day we are informed of your decision.

6.5. If you ask us to start providing services during the cooling-off period and we have already begun work, you may still cancel, but:

You must pay for the portion of the services already performed up to the date you notify us of cancellation; and
If the service has been fully performed with your express prior consent, you may lose the right to cancel.

6.6. If you are not a consumer (for example, you are purchasing services for your business), the statutory cooling-off rights may not apply. In that case, cancellation rights are governed only by these Terms and any separate written agreement.

7. Termination of the contract

7.1. Either party may terminate the contract at any time by giving written notice (for example, by email), subject to any minimum term or notice period stated in the specific service agreement.

7.2. If either party materially fails to meet their obligations under the contract, the other party may:

Send a written notice requiring the breach to be remedied; and
If the breach is not remedied within 30 days from the date of the notice, terminate the contract with immediate effect.

7.3. If you terminate the contract after we have started work but before completion:

We may retain the deposit and/or invoice you for the work already completed and any committed costs that cannot be recovered.

7.4. Payment of the agreed deposit constitutes confirmation that a binding contract has been entered into between you and us.

8. Intellectual property

8.1. Unless otherwise agreed:

We grant you a non-exclusive licence to use the deliverables we create for you for your own business purposes, once full payment is received.
We retain ownership of any tools, templates, methodologies, standard modules, plugins or code libraries developed by or for us and used in your project.

8.2. You must not resell, sub-licence or distribute our work to third parties unless our written agreement explicitly allows this.

9. Limitation of liability

9.1. Nothing in these Terms limits or excludes our liability for:

Death or personal injury caused by our negligence
Fraud or fraudulent misrepresentation
Any other liability that cannot be excluded or limited under applicable law

9.2. Subject to the above, we will not be liable for:

Loss of profits, revenue, business, contracts or anticipated savings
Loss of data or corruption of data (we recommend you maintain your own backups)
Any indirect or consequential loss or damage

9.3. Our total aggregate liability arising out of or in connection with any contract with you (whether in contract, tort, negligence or otherwise) will not exceed the total amount you have paid to us for the specific project or service giving rise to the claim.

10. Governing law and jurisdiction

10.1. These Terms and any disputes arising out of or in connection with them are governed by the laws of Scotland, unless mandatory consumer protection laws of your country of residence provide otherwise.

10.2. The Scottish courts will have non-exclusive jurisdiction to hear any disputes arising under or in connection with these Terms.

11. Changes to these Terms

We may update these Terms from time to time, for example to reflect changes in the law or in our services. The “Effective date” at the top of this page shows when the latest version came into force.

If the changes materially affect an ongoing project, we will notify you by email or via our Website.

Cookie Policy

Last updated: 18 November 2025

This Cookie Policy explains how Extra Profit Marketing LTD (“we”, “us”, “our”) uses cookies and similar technologies when you visit:

https://www.extraprofitmarketing.co.uk

This Policy should be read together with our Privacy Policy.

Our use of cookies is governed by the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR, as interpreted by the UK Information Commissioner’s Office (ICO).(ICO)

1. What are cookies?

Cookies are small text files that are placed on your computer, tablet or mobile device when you visit a website. They are widely used to:

Make websites work or work more efficiently
Remember your preferences
Provide statistical information to website owners
Support personalised advertising

Cookies set by the website owner (in this case, Extra Profit Marketing LTD) are called “first-party cookies”. Cookies set by other parties are called “third-party cookies” (for example, analytics and advertising providers).

Similar technologies (such as pixels, tags, local storage and device identifiers) may also be used for similar purposes. In this Policy, we refer to all of these collectively as “cookies”.

2. Who sets the cookies?

Cookies on our Website may be set by:

Extra Profit Marketing LTD (first-party cookies)
Third-party providers, such as:
- Google Analytics
- Google AdSense and related Google advertising services
- Other analytics, security or advertising partners

Each third party is responsible for its own use of data. We recommend that you also review their individual privacy and cookie policies.

3. Why we use cookies

We use first-party and third-party cookies for several reasons:

Strictly necessary cookies
- Required for the Website to function properly
- Enable core features, such as security, network management, and accessibility
- These cookies do not require your consent, but you can still block them via your browser settings (the site may then not function properly).
Functional cookies
- Remember choices you make, such as language preferences or form data
- Provide more personalised features and improve user experience
Performance / analytics cookies
- Help us understand how visitors use our Website
- Provide statistics such as number of visitors, pages viewed, time spent on pages, and error messages
- Allow us to improve the performance and content of the Website
Advertising and targeting cookies
- Used by us and our advertising partners to deliver more relevant ads
- May be used to build a profile of your interests based on your browsing behaviour
- Limit how many times you see a particular ad and help measure campaign effectiveness
- Support fraud detection and prevention

Non-essential cookies (functional, analytics, advertising) usually require your consent before they are placed on your device, except where an exemption applies.(ICO)

4. Cookie consent and preference management

4.1. When you first visit our Website, you should see a cookie banner explaining that we use cookies and giving you a choice to:

Accept all cookies
Reject non-essential cookies
Manage your cookie preferences in more detail

4.2. You can change your preferences at any time by using our cookie settings tool (for example, a “Cookie Settings” link in the footer) or adjusting your browser settings.

4.3. Essential cookies cannot be disabled via our cookie tool because they are necessary for the Website to function. However, you may be able to block them in your browser (which may affect how the site works).

4.4. Consent must be freely given, specific, informed and unambiguous. We do not use “consent or pay” mechanisms that require you to accept non-essential cookies in exchange for access to basic content.(ICO)

5. Google Analytics

We use Google Analytics to help us understand how visitors use our Website. The information collected may include:

IP address (usually truncated/pseudonymised)
Browser type and version
Operating system
Referring URLs and pages visited
Date, time and duration of visits

Google Analytics uses cookies and similar technologies. The data are aggregated and used to generate reports about Website usage; we do not use them to identify individuals directly.

You can learn more about how Google uses data here:
https://policies.google.com/privacy

You can opt out of Google Analytics by installing the browser add-on:
https://tools.google.com/dlpage/gaoptout

6. Google AdSense and personalised advertising

We may use Google AdSense to display ads on our Website. Google AdSense uses cookies to:

Deliver adverts relevant to your interests
Limit the number of times a particular ad is shown
Measure the effectiveness of advertising campaigns
Help detect and prevent fraud and abuse(ICO)

For users in the UK and EEA:

Personalised ads are based on your previous visits and interests and will only be shown where you have given valid consent for advertising cookies.
Non-personalised ads are based on contextual information (such as the content of the page) and may still use limited cookies for frequency capping, aggregated reporting and fraud prevention.

You can manage your Google ad preferences here:

7. Managing cookies via your browser

You can control cookies through your browser settings. Depending on your browser, you may be able to:

View which cookies are set and delete them
Block third-party cookies
Block all cookies
Delete all cookies when you close your browser

Please refer to your browser’s help pages for detailed instructions. If you block all cookies, some features of our Website may not work correctly.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect:

Changes in the cookies we use
Updates in technology
Changes in legal or regulatory requirements

The “Last updated” date at the top of this page shows when this Policy was last revised. Please check this page regularly to stay informed about our use of cookies.

9. Contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact us at:

Email: [email protected]
Phone: +44 7465 619 057
Address: Extra Profit Marketing LTD, 12, 5 Craws Close, South Queensferry, Scotland, EH30 9BB, United Kingdom

Hosting Terms

Effective date: 18 November 2025

These Hosting Terms apply when we provide hosting services to you (“Hosting Services”). They form part of our overall Terms of Service and should be read together with them.

By using our Hosting Services, you agree to comply with these additional terms.

1. Provision of hosting services

1.1. Extra Profit Marketing LTD provides Hosting Services in accordance with the parameters (such as storage, bandwidth, domains, email accounts) specified in your individual agreement, order confirmation or invoice.

1.2. We will use reasonable endeavours to provide the Hosting Services continuously. However, we do not guarantee that the services will be uninterrupted or error-free, and occasional downtime may occur due to maintenance, upgrades or factors beyond our reasonable control.

1.3. If we need to carry out planned maintenance that may impact availability, we will, where reasonably practicable, notify you in advance by email.

2. Your responsibilities and acceptable use

2.1. You must use our Hosting Services in compliance with:

All applicable laws and regulations (including copyright, data protection and criminal law)
These Hosting Terms and our general Terms of Service

2.2. You must not use our Hosting Services to store, transmit, publish or distribute content that:

Is it illegal under UK or international law
Promotes or glorifies racism, fascism or other forms of hatred
Incites violence or harassment
Expresses hatred or discrimination on the grounds of religion, race, ethnicity, nationality, gender, sexual orientation, political views or similar
Contains pornography involving children or animals, or any other form of illegal or extreme pornography

2.3. You are fully responsible for all content, data and materials stored on our servers under your account. We are not responsible for:

Backing up your content (unless explicitly agreed in writing)
Any loss or damage arising from your failure to maintain adequate backups

2.4. You must not use our Hosting Services to send spam or unsolicited bulk messages. This includes email spam, messaging platform spam and any other form of mass unsolicited communication.

2.5. You must not attempt to:

Gain unauthorised access to our systems or the accounts of other users
Interfere with or disrupt the integrity or performance of our services
Use our infrastructure in a way that could impair the experience of other users (e.g. abusive resource usage, DDoS attacks, etc.)

3. Our rights to suspend or terminate

3.1. If we reasonably believe that your use of the Hosting Services:

Breaches these Hosting Terms or our general Terms of Service, or
Violates applicable law, or
Poses a risk to our systems or other customers

we reserve the right to:

Temporarily suspend your Hosting Services (in full or in part); and/or
Remove or disable access to any content that we reasonably consider unlawful or in breach of these Terms; and/or
Terminate the Hosting Services and the underlying contract, in serious or repeated cases.

3.2. Where reasonably possible, we will notify you by email before or immediately after suspending or terminating the service, explaining the reason for our action.

3.3. You remain responsible for all fees due up to the date of suspension or termination.

4. Service interruptions and maintenance

4.1. We aim to provide Hosting Services on a stable and ongoing basis. However, we may occasionally need to:

Carry out emergency maintenance
Respond to security incidents
Address issues with third-party infrastructure providers

4.2. In such cases, your access to some or all hosting features may be temporarily limited. We will use reasonable efforts to restore normal service as soon as possible.

4.3. We are not liable for any loss or damage caused by reasonable downtime or maintenance, but this does not affect your statutory rights where applicable.

5. Changes to Hosting Terms

We may update these Hosting Terms from time to time, for example to reflect:

Changes in our technical infrastructure
New legal or regulatory requirements
Improvements to our services

Where changes are significant and you are an existing hosting customer, we will notify you by email or via your usual communication channel.