Google Ads for an Online Perfume Shop in the UK
Blossom Perfumery – an online shop specialising in affordable alternatives to popular designer fragrances
Imagine someone types “perfume dupes UK” into Google and your shop appears right at the top.
That’s what a well-run Google Ads campaign does: it shows your products to people who are actively searching for exactly what you sell.
It’s not magic – it’s just a well-crafted campaign doing its job.
Google Ads Management
How our Google Ads process works, step by step
The owners Blossom Perfumery asked us to take over their Google Ads with a clear goal: maintain a 400% ROAS while scaling spend.
Below is the plan we followed to deliver against that target.
Market analysis
We start by researching the market, competitors and what shoppers are searching for at Blossom Perfumery.
This foundation lets us choose the right placements and messages for the inspired-by fragrance category.
Strategy
We agree who to reach, what to say, where to show the ads and how much to spend.
Everything is built to maximise visibility and ROAS (Return on Ad Spend), with tracking set so we can see what’s working.
Campaign creation
Clean structure, convincing ads and audience targeting that puts your products in front of people already interested in buying.
This improves campaign efficiency and keeps ad spend under control.
Ongoing monitoring and optimisation
We monitor results continuously to react quickly to changes and market trends.
Content and tactics are adapted to stay ahead of competitors and make the most of the market’s potential.
1. Research
2. Plan
3. Create
4. Optimise
Google Ads Results
Delivering on our goals, by the numbers
You don’t have to take our word for it – the numbers tell the story.
We managed to meet, and even exceed the owners’ expectations. A ROAS of 564% is clear proof we know what we’re doing.
%
Return on ad spend (ROAS)
Ad views in a single month
Link clicks in a single month
%
Increase in click-through rate (CTR)
Example Google Ads
Data driven ads that deliver results
The ads we run are built on proper research into your industry, your customers and what’s happening in the market right now.
We keep up with current marketing best practice so your campaigns don’t fall behind.
We also align ads to live promotions and seasonal events, then monitor performance and optimise whenever it’s needed.
Great businesses deserve great advertising
In today’s market, visibility needs smart online advertising.
See how we helped Blossom Perfumery increase sales and brand awareness with Facebook and Instagram ads.
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
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OUR ADDRESS
Extra Profit Marketing LTD
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5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom