Google Ads for an Online Baby Shop in England
My Happy Baby – UK online retailer established in 2009, specialising in baby and toddler products
Imagine typing “moses basket bedding UK” into Google, and instantly seeing your store appear at the very top of the search results.
That’s exactly what our Google Ads campaign delivers: highly targeted PPC ads shown to people actively searching for the baby products you sell.
It’s not luck, it’s the result of a well-crafted advertising strategy designed to increase visibility, drive sales, and grow your online shop.
Google Ads Management
How our Google Ads process works, step by step
The owner reached out to us for help managing Google Ads campaigns with the goal of maximising return on investment (ROAS).
Here’s the process that helped us deliver measurable results.
Market research
Our collaboration began with an in-depth market analysis of My Happy Baby’s competitors, audience expectations, and keyword trends. This research provided the foundation for creating targeted campaigns tailored to the baby products industry.
Strategy
Once we understood the audience and their buying behaviour, we developed a data-driven advertising strategy. We defined targeting, messaging, and budget allocation to improve visibility and maximise ROAS.
Campaign creation
After defining the strategy, we created compelling Google Ads campaigns that reached parents actively searching for baby products online. This approach improved conversion rates and reduced wasted ad spend.
Ongoing monitoring and optimisation
Each campaign is continuously monitored and adjusted to respond to trends and performance changes. By refining ad copy and targeting, we stay ahead of competitors and ensure consistent growth.
1. Research
2. Plan
3. Create
4. Optimise
Google Ads Results
Delivering on our goals, by the numbers
No matter how much we praise our work, the numbers speak for themselves.
We not only met but exceeded the expectations of My Happy Baby’s owner. Within the first month of collaboration, we increased the return on ad spend (ROAS) by 150%, setting a strong foundation for long-term growth.
%
Return on ad spend (ROAS)
Ad impressions in one month
Link clicks in one month
%
Increase in click-through rate
Example Google Ads campaigns
Data driven ads that deliver results
Every campaign we create is based on in-depth market research and a clear understanding of the client’s industry, audience, and goals.
We design ads that reflect current trends and proven marketing principles. Our team continuously monitors performance, adapts campaigns to new promotions or events, and optimises results whenever necessary.
Great businesses deserve great advertising
In today’s competitive online space, visibility is everything.
We helped My Happy Baby reach new customers and grow online sales through high-performing Facebook and Instagram campaigns.
Great businesses deserve great advertising
In today’s competitive online space, visibility is everything.
We helped My Happy Baby reach new customers and grow online sales through high-performing Facebook and Instagram campaigns.
My Happy Baby: Client Testimonial
There’s no better recognition than hearing positive feedback from our clients.
Here’s what the owner of My Happy Baby had to say after seeing the results of their online advertising campaigns.
Thomas
My Happy Baby, Milton Keynes, England
‘I’ve been using them for my business and I must say, I’m quite chuffed with the results.
The way you target the right audience and optimise the campaigns is absolutely brilliant. It’s made a real difference in driving traffic and boosting my sales.
Thanks for making it so straightforward to navigate the world of online advertising!’
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
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OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom