Google Ads for a Plumbing & Heating Company in England
Atapos Heating — a UK plumbing & heating contractor specialising in water, drainage and central-heating/boiler installations
Imagine typing ‘plumber near me’, ’emergency plumber’ or ‘boiler repair’ into Google, and your business appears right at the top. That’s exactly what a well-run Google Ads campaign delivers: your advert in front of people actively searching for the services you provide.
It’s not magic, it’s smart targeting, tight keywords and high-quality ad copy built on a solid strategy.
Google Ads
Management
How our Google Ads process works, step by step
When the owners of Atapos Heating got in touch, their business was suffering from seasonal dips in demand, particularly during the summer when work dropped off.
We launched targeted Google Ads campaigns for heating and plumbing services that quickly exceeded expectations.
The campaigns generated a steady stream of high-quality enquiries, enabling Atapos to hire extra staff and scale operations to handle more jobs throughout the year.
Market research
We start with thorough market research and competitor analysis to map local search behaviour and customer intent.
These insights enable us to build targeted PPC and Google Ads campaigns that reach users actively searching for driveway / paving services.
Strategy
At this stage we set precise audience targeting, develop high-converting ad copy and plan distribution and budget strategies for Google Ads.
Everything is designed to maximise local search visibility and ROAS (Return on Ad Spend).
Campaign creation
With the strategy agreed, we develop and deploy the campaigns.
Our analysis and precise targeting ensure ads reach users interested in the client’s services, improving campaign effectiveness and optimising advertising spend.
Ongoing monitoring and optimisation
Campaigns are continuously monitored so we can react quickly to performance changes and market trends.
We adapt creative, targeting and bidding strategies to maintain competitiveness and maximise the market opportunity.
1. Research
2. Plan
3. Create
4. Optimise
Google Ads Results
Delivering on our goals, by the numbers
We started working with Atapos Heating in 2020. Long-term client retention shows the real impact of our Google Ads and PPC campaigns for plumbing & heating businesses.
See the campaign results below.
%
Return on ad spend (ROAS)
%
Lower cost per click (CPC)
%
Increase in conversion rate (CVR)
%
Improvement in ad rank (Ad Rank)
Example Google Ads campaigns
Data driven ads that deliver results
Our Google Ads campaigns start with deep research into your sector and customers, combined with up-to-date PPC strategy.
We continuously adapt our ads to seasonal offers and events, tracking performance and optimising whenever needed to ensure the best results.
Great businesses deserve great advertising
In today’s market, strong online advertising is essential.
See how Atapos Heating started getting more enquiries thanks to our Facebook Ads campaigns.
Atapos Heating: Review
Client feedback is the strongest proof of a job well done, and that was certainly the case here. We’re proud to share this review rom the owners of Atapos Heating.
Klaudia Sopata
atapos.co.uk, Slough, England
‘I am very pleased to be working with Extra Profit Marketing. It is very professional, they value their customer’s needs and they listen to what you want and they put in the effort to make sure everything what you want is done. They do what they promise and they keep to their promises which makes them very trustworthy and reliable. They are also kind and willing to help you achieve your own best in your business.
Amazing, professional service! Thank you’
Verified Google Feedback
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
EMAIL US
CALL US
OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom