Google Ads for a Construction Company in Scotland
Lothian Paving – an Edinburgh-based paving company
Imagine typing ‘paving contractor near me’ into Google and seeing your business at the very top of the results.
That is exactly what a Google Ads campaign does, it shows your advert to people actively searching for the services you provide.
It is not magic.
It is the result of a well designed ad campaign.
Google Ads Management
How our Google Ads process works, step by step
The company owner contacted us to promote his building services across Scotland, after seeing a yearly drop in enquiries during the winter months.
After a free analysis, we got to work immediately.
In just three months of working together we generated so many new enquiries that the company needed to hire extra staff.
Market research
We begin with deep market research and competitor analysis to understand local search behaviour and customer intent.
This insight lets us build targeted PPC campaigns that reach people actively searching for paving and driveway services.
Strategy
Next we map audience segments, set priority keywords, craft key messages and plan budgets and ad placements. All activity is focused on increasing visibility and improving ROAS (Return on Ad Spend).
Campaign creation
Thanks to thorough analysis and a focused targeting strategy, our ads reach people who are actively interested in paving services, which improves campaign performance and optimises Lothian Paving’s ad spend.
Ongoing monitoring and optimisation
Campaigns are monitored daily. We track performance metrics, follow trends and run regular tests to refine targeting and creatives.
This continuous optimisation keeps you one step ahead of competitors and maximises ad budget efficiency.
1. Research
2. Plan
3. Create
4. Optimise
Google Ads Results
Delivering on our goals, by the numbers
No matter how much we praise our work, the numbers speak for themselves.
Our partnership with Lothian Paving has run since 2018, which only underlines the effectiveness of our approach. The results show improved visibility, more conversions and a stronger return on ad spend.
%
Return on ad spend (ROAS)
%
Lower cost per click (CPC)
%
Increase in conversion rate (CVR)
%
Improvement in ad rank (Ad Rank)
Example Google Ads campaigns
Data driven ads that deliver results
Our Google Ads campaigns start with deep research into your sector and customers, combined with up-to-date PPC strategy.
We continuously adapt our ads to seasonal offers and events, tracking performance and optimising whenever needed to ensure the best results.
Great businesses deserve great advertising
In today’s market, strong online advertising is essential.
See how Lothian Paving started getting more enquiries thanks to our Facebook Ads campaigns.
Great businesses deserve great advertising
In today’s market, strong online advertising is essential.
See how Lothian Paving started getting more enquiries thanks to our Facebook Ads campaigns.
Lothian Paving: Client Testimonial
Client feedback is the best proof of quality work.
We’re proud to share the testimonial we received from the owner of Lothian Paving.
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
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OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom