In the digital age, customers are searching for products and services right now using Google. Search campaigns on Google Ads are essential for reaching people actively looking for what you offer.

Imagine you run a hair salon in London. When someone searches for “hairdresser London” or “best hair salon near me,” your paid result can appear at the very top of the page.

Why that matters: your business shows up for people who are already in the buying moment. This is not random traffic; these are potential clients actively seeking your service. You get seen when it counts.

It works the same for any business. A restaurant in Leeds searching for “best local restaurant Leeds” can be found. A lawyer in Birmingham looking to attract clients will appear for searches like “lawyer Birmingham” or “legal advice near me.”

Search campaigns also give you precision control. You choose the keywords, the locations and even the language your audience is using. That means you decide exactly who sees your ads.

What about cost?

You only pay when someone clicks. No clicks, no charge. You also keep full control of the budget and can adjust it at any time.

Google Ads Search is your direct line to customers who are already looking for your products or services. It opens the door to the UK market, no matter your industry. Isn’t it worth trying?

We live in a world where visuals grab attention first. As a business owner, you can use that to your advantage with Google display advertising that draws the eye and builds your brand.

Display ads use images and video to tell your story. You can showcase product photos, short clips, your logo and clean graphics, so potential customers see exactly what you offer.

Imagine you run a restaurant in Glasgow. What has more impact: plain text saying you serve great food, or a close-up of your signature dish, from crispy fish and chips to a rich sticky toffee pudding that makes people hungry on the spot? Display advertising does more than announce your menu. It makes it desirable.

The same applies across every sector. Selling furniture? Show the craft, the finish and the room setting. Offering professional services? Use polished visuals to reinforce credibility, expertise and results.

Google display ads appear across millions of websites in the Google Display Network, so your brand can reach people on niche sites and major publishers alike.

Pricing is simple. You can pay per click, so your budget focuses on real interest.

Display advertising on Google is a powerful way to build brand awareness, capture attention and drive qualified traffic to your site. It does not just tell people what you do. It shows them how well you do it.

When people look for a place to go, whether a cafe, shop or professional service, they often start with Google Maps.

When someone types a query, your business can appear as a promoted result through Google Maps advertising. This is a powerful way for local companies to reach customers who are nearby and ready to act.

Imagine you run a furniture shop in Birmingham. If someone in the area searches for “furniture store” on Google Maps, your business can show at the top of the results with clear ad branding. They will see your location, opening times, and customer reviews.

Why this matters:

First, it puts your business in front of local customers who are actively searching and likely to convert. Being the first result increases the chance they choose you.

Second, it leverages the strength of being local. People value quick access to services and shops. Google Maps advertising makes it easy for them to find you and trust you.

As with other Google Ads formats, you only pay when someone clicks to learn more about your business.

Regardless of your industry, Google Maps advertising is an effective way to attract local customers. If you want to boost local visibility and reach people who need your services most, this should be part of your marketing mix.

We live in a world where customers expect to see exactly what they are looking for. When they search for a product online, they want to see the real item that meets their needs. That is where Google Ads product advertising comes in.

Google Ads product advertising, also known as Google Shopping ads, lets you promote individual products directly in Google search results. Instead of a plain text ad, the user sees a photo of the product, title, price, your shop name and other details. For many shoppers, this is exactly what they want to see.

Imagine you run an online clothing store. A customer types “women’s down jacket” into Google. At the top of the page, they see multiple jacket options. If your product ad appears there, they do not just know you sell jackets, they see the exact model you offer, its look, price and brand. That makes them far more likely to click.

Shopping campaigns are ideal for online retailers who want to reach customers ready to buy. This is a way to boost sales and stand out from competitors. With proper optimisation, your products can appear at the very top of search results, right where potential buyers are looking.

As with other Google Ads formats, you only pay when someone clicks to learn more about the product. That means your costs are tied directly to real interest and potential sales.

If you run an online store, Google Ads product advertising can become a central part of your marketing strategy. It draws in buyers who are ready to purchase and helps your products rise above the competition.

Have you ever browsed products on a website, left without buying and then seen those same products appearing in ads as you visited other sites? That is remarketing in action. It is a powerful Google Ads tool that lets you follow potential customers and remind them about your offer.

Let me explain with an example. Suppose you run a travel agency in Edinburgh. A visitor comes to your site to look at holidays in Greece but leaves before booking. With Google Ads remarketing, they start seeing your adverts as they browse other websites, watch videos on YouTube or check their Gmail. Those ads bring your offer back to mind and encourage them to return and complete the booking.

Remarketing helps you recover visitors who left without converting. It is highly effective and can significantly boost your sales and improve the return on investment of your advertising campaigns.

This is especially important because most users do not buy on their first visit. Being able to remind them about your business and give them a reason to come back can turn casual interest into real revenue.

Google Ads remarketing is not just for large companies with big budgets. With flexible settings and a range of targeting options, it works for businesses of any size and in any industry.

If you operate in the UK and want to grow your sales, remarketing with Google Ads is a smart strategy. It lets you reach your audience in ways that would otherwise be impossible.

There is no single answer because the cost of Google Ads campaigns depends on a number of factors. These include competition in your sector, the cost per click for your chosen keywords and the budget you are prepared to invest. It can seem complex, but we are here to guide you.

A London hairdresser will face different costs than a Birmingham furniture retailer because of differing competition levels and keyword prices, as well as the amounts they choose to spend.

We guarantee complete clarity on pricing. Together, we will refine your budget so that each pound works harder for your business.

Google Ads is a top choice for UK businesses that want to increase visibility and sales quickly. That is why it is relied on by brands aiming for effective growth on Google.

Our services start at £400 per month for full Google Ads management covering all campaign types. Every project is priced individually based on your business goals, industry and available budget. After reviewing your needs, we will recommend the best campaign mix for you.

Get in touch for a free no-obligation quote.