Ecommerce Website for a Holiday Home in Scotland
Finn Village – a Holiday Home & Glamping in Scotland
With a new ecommerce website and integrated online booking system, the owners of Finn Village can now take direct bookings without relying on third-party platforms like Booking.com or Airbnb. This gives them greater independence and control over their business.
We also added a blog section to support ongoing SEO, helping the website steadily climb in Google search rankings and attract more guests organically.
Stage I: Planning and Start
Key goals and priorities
Our first step was to understand Finn Village’s goals and the owners’ long-term vision. Through detailed research and consultation, we created a strategic roadmap focused on direct bookings, increased revenue, and stronger online visibility.
Increase independence
We reduced reliance on third-party platforms like Booking.com and Airbnb by enabling direct online reservations. This gave the owners full control over pricing, availability, and guest communication while protecting profits from commission fees.
Booking system automation
We integrated a secure online booking system with clear availability, instant confirmations, and reliable payment processing. Automation minimised admin work, reduced errors, and created a smooth booking experience across mobile and desktop.
Optimise the offer
We designed a responsive, SEO-optimised website with localised content and clear service pages. Social proof and FAQs helped build guest confidence and improve the site’s Google ranking for high-intent local searches.
After defining the strategy, we carried out detailed market and competitor research along with a customer needs analysis.
1. Needs analysis
2. Goal setting
3. Market Research
4. Site Mapping
Stage II: Project Delivery
Focused on delivering measurable results
This stage brought the concept to life. We carefully selected high-quality images, created SEO-optimised content, and developed a seamless e-commerce interface supported by a reliable content management system (CMS).
Because visuals are key to inspiring holiday bookings, we used professional photography that highlights the charm of the accommodation and builds trust with potential guests. The result was a fast, user-friendly website designed to convert visitors into direct bookings.
1. UI/UX Design
2. SEO Content Creation
3. Front-end Development
4. CMS Development
Stage III: Testing, Launch & Maintenance
Top-quality performance and ongoing technical support
We completed the project with thorough testing to ensure the e-commerce website worked seamlessly across all devices and browsers. After testing, we set up a secure hosting platform, domain, and professional email.
To keep the site running smoothly, we provide regular updates, plugin management, and technical support, ensuring long-term performance and reliability.
1. Testing
2. Hosting Setup
3. System Updates
4. Technical Support
Finn Village: Client Review
Nothing speaks louder than our clients’ own words. Here’s the review we received from Finn Village’s owners, sharing the results and the experience of working with us.
Monika Milcarz-Clark
finnvillage.co.uk, Glasgow, Scotland
‘As someone with over ten years of experience in the commerce trade, I’ve had the opportunity to collaborate with various web design companies.
However, none have been as professional and competent as Extra Profit Marketing. Their expertise and attention to detail have genuinely exceeded my expectations. Karol built our website, www.finnvillage.co.uk, from scratch, with Sandra ensuring that all the details were perfect.
What impressed me the most was that they completed the website within the agreed timeframe while maintaining perfect communication. Extra Profit Marketing displayed 100% professionalism, offering great ideas that helped us stand out.
I have no hesitation in recommending their services to anyone needing web design. Thank you very much for your amazing work!’
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
EMAIL US
CALL US
OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom