Ecommerce Website for a Commercial Refrigeration Supplier
Bestronic – online store for commercial refrigeration equipment
Bestronic had been trading since 2014, but previous attempts at marketing and web design delivered little return. They asked us to build a high-performing online shop, optimised for search engines and conversions. We designed a tailored ecommerce solution, implemented SEO best practices, and refined the user journey.
The result: a faster, more effective online store that drives enquiries and sales across the UK.
Stage I: Planning and Start
Key goals and priorities
Our first objective was to learn Bestronic’s vision and agree measurable goals.
Drive more sales
Every business wants sales growth. In today’s competitive online market this is not as simple as it was ten years ago. With our support, Bestronic gained the tools to stand out from competitors.
Automate enquiries
We simplified customer contact by creating personalised enquiry forms for each product, streamlining the sales process.
Enhance product offering and SEO performance
We designed a responsive, SEO-optimised online shop with clear product pages and fast performance, giving users a smooth buying experience.
To ensure the strategy was grounded in data, we completed in-depth market and competitor research to map customer needs and search behaviour.
With that insight, we developed the visual concept and delivered a platform built for sales and search engine visibility.
1. Needs Analysis
2. Goal Setting
3. Market Research
4. Site Mapping
Before
After
Stage II: Project Delivery
Focused on delivering measurable results
We take a full-service approach to every project, from careful image selection and engaging content creation to pixel-perfect front-end coding and a reliable content management system (CMS).
Knowing how important images are, we use high-quality photography to emphasise product benefits and shorten the path to purchase.
1. UI/UX Design
2. SEO Content Creation
3. Front-end Development
4. CMS Development
Stage III: Testing, Launch & Maintenance
Top-quality performance and technical support
The final step was to thoroughly test the online store, ensuring it worked flawlessly across all browsers and devices, and assessing its speed and performance. We then configured the hosting server, domain, and business email.
Our work doesn’t stop there. We regularly monitor the site, update the system, plugins and security features. Our clients can always rely on us for technical support and help with future changes.
After launch, the key is to drive traffic and convert visitors into customers. At this stage, we implement a full marketing strategy: including ad campaigns and SEO, to boost your store’s visibility and maximise sales.
1. Testing
2. Hosting Setup
3. System Updates
4. Technical Support
Stage IV: The right marketing strategy
Increase visibility, attract customers, drive sales
Once the online store is live, the priority is to attract targeted traffic and convert visitors into customers. At this stage we implement a full marketing strategy, including paid advertising campaigns and SEO, to boost visibility and maximise sales.
Every action is designed to grow the store, attract relevant customers and increase revenue. Our goal is not just to launch a website, but to create a platform that scales and grows over time.
Read feedback from Bestronic LTD
Client feedback is the strongest proof of quality work, and Bestronic LTD is no exception. We are proud to share their testimonial, confirming the results achieved through our collaboration.
An online store designed to sell
A great ecommerce website is essential, but effective advertising is what actually drives sales.
For Bestronic we created an online store that looks excellent and is optimised to convert traffic from Google Ads and organic search. The result is a site that attracts buyers and maximises online sales.
An online store designed to sell
A great ecommerce website is essential, but effective advertising is what actually drives sales.
For Bestronic we created an online store that looks excellent and is optimised to convert traffic from Google Ads and organic search. The result is a site that attracts buyers and maximises online sales.
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
EMAIL US
CALL US
OUR ADDRESS
Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom