Ecommerce Website Design for a Hair Salon in Scotland
Perfect Hair – an Edinburgh hair salon offering professional training courses
After years of running course sign-ups through Facebook, Joanna wanted a proper online shop. We built a site that shows her courses clearly and makes it easy to book and pay online.
We designed a clear, mobile-friendly store that works smoothly on any device, with the buying journey streamlined for course sales from first click to checkout.
Stage I: Planning & Start
Key goals and priorities
We began our work with Joanna by running an in-depth review of her needs and expectations. This helped us understand the specifics of the hairdressing sector and define the project’s core objectives with precision.
Attract new customers
Improve organic visibility with solid on-page SEO, structured content and faster load times to bring in more ready-to-buy visitors.
Create a better user experience
Make the site easy to use on any device, with a simple layout and clear steps so booking and paying for courses is easy.
Earn trust
Show real qualifications, photos and proof of experience. It feels professional and helps turn visitors into paying customers.
With the strategy signed off, we ran targeted market research and UX planning before moving into visual design.
The finished online shop is shaped around the salon’s goals and the way customers actually book and pay for courses.
1. Needs analysis
2. Goal setting
3. Market research
4. Site mapping
Stage II: Project Delivery
Focused on delivering measurable results
In every project we take a full-service approach, from image selection and UI/UX design, through SEO content creation and front-end development, to a reliable content management system (CMS).
That meant Joanna could stay focused on the business while we delivered a ready-to-sell online shop tailored for hairdressing course sales.
1. UI/UX design
2. SEO content
3. Front-end development
4. CMS configuration
Stage III: Testing, Launch & Maintenance
Top-quality performance and technical support
Our final step was a full round of website testing, checking the shop across browsers and devices, reviewing speed and performance, and fixing anything that could affect user experience or conversions. We then completed the hosting setup, configured the domain and prepared the site for launch.
The work doesn’t end there. We provide website maintenance: proactive monitoring, security and plugin updates, backups and ongoing technical support. When changes are needed, Joanna can rely on us for quick fixes, content edits and advice.
1. Final testing
2. Hosting setup
3. Regular updates
4. Tech support
Ready to grow?
Contact us today! We’ll discuss the best approach for your company, answer any questions you have and provide a complimentary quote.
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Extra Profit Marketing LTD
SC557095
5 Craws Close,
EH30 9BB, South Queensferry,
United Kingdom